If you’re looking to buy an NHL franchise, here is your market value. For those who do not know of the world-famous company, Forbes is a leading American business magazine, named for its editor-in-chief, Steve Forbes. The company focuses on financial and business stories in a multitude of industries, including technology, sciences, art, law and, of course, the professional sports industry. Each year, Forbes runs a valuation of sports franchises around the globe, from NFL football in the United States to UEFA “football” in Europe. Today, Forbes released its valuations and rankings of all thirty current NHL teams – with the Vegas Golden Knights not quite ready to be analyzed just yet.
Unsurprisingly, the most successful team in North America’s biggest city reigns supreme over the rest of the league. With deep playoff runs in back-to-back years and a hot start to 2016-17, the New York Rangers are considered to be the NHL’s most valuable franchise with a $1.25B valuation. The Rangers top the chart for the second year in a row, after being denied the top spot for more than a decade prior, and see a 4% bump in their value from last year. Success coupled with some heavy renovations to Madison Square Garden and nearly a nightly sellout rate brings New York the big bucks, as they took in about $219MM in revenue last year, $17MM more than the next in line.
Second and third overall are Original Six Canadian power houses: the Montreal Canadiens and Toronto Maple Leafs. Both hold on to their respective places from last year. However, the Maple Leafs held the top spot for an astonishing ten-year stretch from 2005 to 2014, before being bumped down to #3 last year. Having made the playoffs just once in the last decade, as well as seeing a 13-year sellout streak snapped in 2014-15, there is no doubt that the team has lost some value. A $1.1B valuation for a team that has struggled as much as Toronto has is not too shabby though, and is a testament to the city and its fans. Meanwhile, Montreal joins the Rangers as the only team to bring in over $200MM in revenue in 2015-16. The annual leader in attendance among the seven Canadian NHL teams, Montreal is a titan of industry in Canadian pro sports with a $1.12B valuation. Although both the Canadiens and Maple Leafs lost value this past year (5% and 4% respectively), this is most likely due to the weakness of the Canadian dollar. Both teams continue to excel fiscally, worth much more than any other Canadian NHL team or the Toronto Blue Jays, Toronto Raptors, or likely the entire Canadian Football League combined.