O2K Sports Management has announced that legendary player agent Steve Reich has passed away. Reich worked in hockey for more than 30 years, and served as president of RBRT Sports Group from 1993 to 2000. He has represented legendary and Hall-of-Fame talents like Mario Lemieux, Ron Francis, Chris Chelios, and Luc Robitaille – as well as all-time winningest coach Scotty Bowman. He was also a must-know name when it came to player marketing and endorsements.
Reich’s journey through the hockey world was a fascinating one. He entered the world of sports management soon after college, following in the footsteps of his uncle Tom Reich, who represented baseball legends like Sammy Sosa, Ken Griffey Jr., and Dock Ellis. All-time-great Lemieux was in need of new representation around the same time, and was connected to the Reich family. With that, the group moved forward – with Tom negotiating contracts and Steve handling endorsements. Eventually, that split faded and allowed Steve to step into a bigger partnership with some of the best players in NHL history.
In his early days of representing Lemieux and RBRT Sports Group, Reich also hired on a young Pat Brisson, who now represents some of the league’s best players, including Sidney Crosby and Evgeni Malkin – shares Mike Colligan of The Hockey Writers. In addition to his headlining talents, Reich also represented Scott Gomez, Daniel Briere, Tom Barrasso, Kevin Stevens, and Brad Stuart – among many others. He was even listed as the signing agent on Vincent Trocheck’s current contract with the New York Rangers: a seven-year, $39.38MM deal signed in 2022.
Reich was equal parts sharp-and-strategic, and happy-and-easy-going. His enthusiasm, selflessness, and calming energy are often the first things mentioned by people reflecting on their experience with the all-time great. He was at the front lines of multiple monumental points in NHL history, including opting to step down from RBRT Sports Group in 2000 to support Lemieux in his return to the NHL. Pro Hockey Rumors sends our condolences to the Reich family, friends, and entire family at O2K Sports Management.