For the past four years, all of the revenue generated by this website came from banner ads. Though ad rates had been dropping prior to 2020, we’ve also seen an increase in traffic to make up for it. Free websites supported only by advertising seemed to be a thing of the past, but the model was working well enough for us.
Then COVID-19 hit, reducing traffic and ad rates significantly at Pro Hockey Rumors. In April, I wrote a post explaining our situation. I was heartened by the response in the comments. Many longtime readers urged me to create a way to support the websites directly.
Given the devastation of COVID-19, the status of a hockey website is not high on anyone’s priority list. We’ll continue covering NHL free agency, draft, and trade news with the same devotion we’ve had over the four six years. The free, ad-supported Pro Hockey Rumors remains unchanged. But for those regular readers who have the means and desire to support Pro Hockey Rumors directly, we’ve created Trade Rumors Front Office.
For $29.99 per year, Trade Rumors Front Office provides the following benefits:
- Ad-free, faster viewing experience on Pro Hockey Rumors, MLB Trade Rumors, Pro Football Rumors, Hoops Rumors, and in the Trade Rumors iOS/Android app. Please note that we may need about a week to perfect the removal of ads from the app. The ad removal will work instantly after sign-up on the four websites.
- Exclusive member-only online chats with Pro Hockey Rumors head writer Gavin Lee.
- An exclusive Trade Rumors Front Office badge will be displayed when you comment on Pro Hockey Rumors.
- Most importantly, you’ll be supporting Pro Hockey Rumors directly and helping to ensure our longevity and growth.