The Edmonton Oilers won’t bring assistant general manager Brad Holland into the 2024-25 season, announcing the two sides have mutually parted ways. Holland was promoted to assistant GM in 2022, joining Keith Gretzky and Bill Scott in supporting Oilers GM Ken Holland, Brad’s father. Edmonton chose not to extend Ken’s contract at the end of the season, ending his five-year tenure as the team’s GM and President of Hockey Operations. They’ve since replaced him with longtime Chicago Blackhawks’ GM Stan Bowman, making his return to the NHL.
Brad started his career in hockey in 2006, joining NHL.com as a writer and video editor while attending Fordham University of Law. He left that role in 2013, briefly practicing law before Toronto Maple Leafs’ president Branden Shanahan convinced him to join the Leafs as a team manager in 2015. Holland signed a two-year deal, using the time to build up a strong understanding of hockey analytics and scouting. He’d go on to work with NHL Central Scouting registry, before ultimately reuniting with his father in 2019, when he joined Edmonton as a pro scout. He continued to support Edmonton’s pro and amateur scouting throughout this season, becoming known for his in-depth, analytical approach to scouting, earning him credit as Edmonton used trades to build up their forward depth and prospect pool.
Holland will now join his father in looking for a new role. Brad offers eight years of experience in front offices, where his unique approach to scouting and team-building left an impact. He’s likely to find a new home soon – and could even be enticed to join Edmonton’s Western Conference foe, the Dallas Stars, where his uncle Dennis serves as an amateur scout.