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League Notes: 2024 All-Star Game, Senators Sale, Revenue Projections

February 4, 2023 at 7:37 pm CDT | by Josh Erickson 2 Comments

With the on-ice festivities today in South Florida also came some important NHL business notes, courtesy of commissioner Gary Bettman at his pre-game press conference. As part of his media availability today, Bettman confirmed the rumor that Toronto will play host to the 2024 NHL All-Star Game.

It’s the first time Toronto has hosted the event since 2000 and the first time a Canadian market has hosted the event in 12 years. Ottawa was the last, hosting the 2012 All-Star Game. It also marks the return to where the All-Star Game began, first as a charity event in 1934 for Toronto forward Ace Bailey after he sustained a career-ending injury, and also where it was officially established in 1947. Whether the NHL will adjust the format or skills events, which have received their fair share of criticism in recent years, is unknown.

  • Interest in the purchase of the Ottawa Senators is heating up. Bettman told reporters today that “15 or more” groups have expressed interest in buying the franchise, also reiterating the league’s position against the prospective relocation of the team. Rumors in the past have also connected any potential purchasing party and the involvement of celebrity Ryan Reynolds, who had also expressed interest in purchasing the franchise himself.
  • Bettman also told reporters that the league is, “give or take,” approaching $6B in revenue this season. It’s unclear whether or not the figure is an end-of-season projection or how the league currently stands, but either way, it’s an increase from last season’s total revenue of roughly $5.4B. Despite declining viewership numbers in the United States, advertising opportunities for the league and its sponsors have never been more plentiful with the incorporation of ad patches on jerseys and the usage of digitally projected ads on the boards during gameplay.
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Comments

  1. Gbear

    2 years ago

    Well, well, well, ratings are down for the league. That was easily predictable, yet the league continues trying to appeal to demographics that could care less about the game while alienating their core base. But as long as they can plaster ads on every physical object, who cares, just count the cash! :/

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    Reply
  2. sensfan

    2 years ago

    Reynolds expressing interest in buying the Ottawa franchise himself ? Hardly. Asking price is $600 + million. He’s only worth about 10% of that.

    Reply

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