In an article today by the Ottawa Citizen’s Ken Warren, he reports that the Ottawa Senators may soon be donning a new jersey. Warren reveals that new Senators President and CEO, Tom Anselmi, is in favor of making the Sens’ current alternate logo, the stylized “O”, their primary logo. Anselmi feels that fans have embraced the “O” logo, and he personally believes that the alternate design is a better-looking jersey. With the Senators enjoying their 25th anniversary in 2017, Anselmi stated that the time is now for a re-branding.
This would be the second logo change for Ottawa in less than a decade. The team moved from their old two-dimensional profile Senator logo to their current three-dimensional Senator logo in 2008, and the new logo was met with high regard from fans as opposed the very old-fashioned logo they previously used. However, the change that Anselmi is describing is a much larger transition, going from a logo with the team’s actual mascot to a simple letter. Several NHL teams have a single letter as their primary logo: the Boston Bruins, Calgary Flames, Colorado Avalanche, Dallas Stars, Montreal Canadiens, and now Vegas Golden Knights. However, the Flames, Avalanche, Stars, and Knights use a stylized design that relates to the team mascot and the Bruins and Habs have two of the most iconic logos in all of sports. The Ottawa “O” is just that, the letter “O”. Would fans embrace that simplistic logo as the primary brand of their franchise?
Many might be questioning why the Senators need to choose one logo or the other when the “O” is already the alternate jersey logo. However, the announcement earlier this year that there will be no alternate jerseys next year complicates the situation. With Adidas taking over the production of NHL jerseys in 2017-18, teams have agreed to drop their third jerseys to make the switch easier. As part of the change, several teams have announced jersey makeovers, and Ottawa could be next. If Anselmi wants the “O” logo to celebrate the Senators anniversary in the first half of next season, his only choice is to make a total switch in his primary logo.
good call. the logo on there jersey isnt even a senator.
Good call; I’ve been saying this ever since the Sens entered the league. The team is called the Senators, so why do they have a Roman soldier in their crest? The barberpoles are OK, but they really should have used the original crest that was developed for their expansion bid; more of a wordmark, it used the two T’s in Ottawa to form the Peace Tower.
link to sportslogos.net
I find it amazing/amusing that because Addidas in now doing the jerseys, teams have to drop a third jersey “to make it easier “……. Addidas is like a multi billion dollar company and the NHL is the best hockey league in the world, and they’re scraping third jerseys “to make it easier “? Easier for what? The 500 workers in Thailand?
What’s even more ironic is not that the NHL is moving to adidas for their sweaters; it’s that they’re dropping Reebok, which is, of course, a division of…. adidas. So what are the chances that the new sweaters come out of the same factory, and the same line, as the old ones did?
The Senators’ current logo debuted in 2007 for the 2007-08 season, not 2008, as it coincided with the league-wide switch to the Reebok Edge uniform system. Therefore, a change for next year would be exactly one decade after the last change.
As for the comments about dropping third jerseys to “make it easier”, the same thing happened with the switch to the Edge as will happen with the Adidas transition. Apparently “making it easier” means “making it easier to sell primary jerseys in the first year”.
Good catch on when the logo was first used.
Regarding the lack of third jerseys next season… With the (presumed) new cut of the jerseys, that’s at least 62 completely new jerseys that have to be mass-produced for retail in a short period of time. (Remember, these things have to be in stores all over the continent no later than 7 months from now.) That’s a hard enough job as it is, without adding thirds to the mix.
These are the Senators not the Centurions. Long overdue getting rid of the silly cartoon-like logo. The Senators primary uniforms since the last change have been very poor. Both “heritage style ” uniforms look great although if they become the primary sets I would like to see the cream changed to white.
Would like to see the Sens go back to the original black sweaters from their first year. When I saw those in person I became an immediate fan.
100% agreed. Classic and classy.
i have no clue what’s a Senator and what’s not…but these O uniforms and a simple O logo are beyond ugly…but whatever their fans want is what they should do. Just glad my Blackhawks have the best sweater in pro sports
The Canadiens’ logo is only “iconic” because it’s been around for a long time and has a lot of tradition. The logo itself is absurd. Imagine if a new expansion baseball team introduced a logo that was a large “A” (for American) with a little “B” (for baseball) inside of it. They’d be the laughingstock of the league.
I always thought that the 3D logo was kinda creepy.