Dallas Stars Make Front Office Changes

Brad Alberts will soon be installed as CEO and Team President of the Dallas Stars, per Matthew DeFranks of the Dallas News.

Jim Lites had been the CEO and Alberts the President, but Lites now will transition to a chairman role. Officially, his new title will be Chairman of the Dallas Stars and Managing Director of Northland Properties Corporation, US Division, per the team release on NHL.com. Lites will continue to advise Alberts in his new position as CEO. Essentially, Lites is staying with the organization, but moving away from the hockey branch and into other parts of the business. Alberts will take over the hockey operations.

This comes from the Stars’ press release: “Alberts will oversee the entire operations of the Stars, including being the driving force behind the club’s strategic planning, government affairs and facility management. He now serves as the lead Stars official on the board of Center Operating Company (American Airlines Center). Additionally, he will continue to serve as President of the Texas Stars. Since rejoining the team in 2011, Alberts has played an integral role in the resurgence of the Stars in the Dallas-Fort Worth Metroplex, helping lead the organization to tremendous growth in brand visibility, attendance and sponsorship sales…”