The Arizona Coyotes have hired Xavier A. Gutierrez their new president, CEO, and alternate governor. The move comes after Ahron Cohen left the organization last month. Gutierrez becomes the first Latino president in NHL history. Coyotes owner Alex Meruelo explained why the move is so important:
I am very proud to name Xavier as the first Latino team President and CEO in NHL history. This is a historic day for the Coyotes and the entire NHL. I have known Xavier for over a decade, and he is a seasoned executive with over 20 years of business and investment experience. We share the same approach to business and his intellect, leadership skills, and strategic mindset made him the clear choice to be our new CEO. He is a leader with tremendous vision and integrity, and I have the utmost confidence that he can help the Coyotes become a world class organization on and off the ice.
Gutierrez comes with a long, impressive resume in financial services and investment, including a period working in the NFL offices. That expertise will be tested in the desert where the Coyotes have traditionally struggled, though things have been looking up since Meruelo took over.